תיאור תפקיד:
We're looking for a User Acquisition Manager who lives and breathes performance marketing. If you love scaling mobile app growth through data, testing, and optimization, and enjoy making every dollar work harder, we'd love to meet you. You'll own paid acquisition campaigns across Google App Campaigns, Apple Search Ads, and leading ad networks, partnering closely with creative teams to continuously test, learn, and scale. If you've managed mobile app campaigns in gaming, subscription apps, fintech, or other performance-driven environments, you'll feel right at home. Responsibilities: Own end-to-end user acquisition campaigns across Google App Campaigns (UAC), Apple Search Ads, and ad networks
Manage media buying across budgets, bidding strategies, targeting, and campaign structure while optimizing toward CPA, ROAS, LTV, and scale
Continuously analyze performance, uncover insights, and identify new growth opportunities
Partner closely with designers and creative teams to develop, test, and optimize high-performing static and video creatives
Design and execute structured A/B tests across creatives, audiences, keywords, and messaging
Expand acquisition through new geographies, channels, audience segments, and keyword strategies
Deliver clear performance reporting and actionable recommendations to stakeholders
Maintain exceptional campaign quality, accuracy, and operational excellence
דרישות:
You're analytical, highly organized, and naturally curious about what drives performance. You enjoy solving complex growth challenges, take ownership from strategy through execution, and thrive in fast-paced environments where testing and iteration are part of everyday work. Requirements 2+ years of hands-on experience in User Acquisition, Performance Marketing, or Mobile Media Buying
Proven experience managing Google App Campaigns (UAC) and/or Apple Search Ads
Strong understanding of mobile performance marketing metrics including CPA, CPI, ROAS, LTV, retention, and incrementality
Experience working with AppsFlyer, Adjust, Singular, or similar MMP platforms
Experience collaborating with creative teams and optimizing static and video assets through data-driven testing
Strong analytical skills with Excel/Google Sheets; experience with Looker, Tableau, or other BI tools is an advantage
Excellent communication skills with a proactive, ownership-driven mindset
Bonus: Experience scaling subscription or consumer mobile apps
App Store Optimization (ASO) experience
Hands-on experience with Meta, TikTok, or additional paid acquisition channels
Experience working with high-budget mobile acquisition campaigns
Background in mobile gaming or other data-intensive consumer apps
היקף משרה:
משרה מלאה
קוד משרה:
583446
אזור:
מרכז - תל אביב, פתח תקווה, רמת גן וגבעתיים, בקעת אונו וגבעת שמואל, חולון ובת-ים, מודיעין, שוהם
שרון - חדרה וזכרון יעקב, נתניה ועמק חפר, רעננה, כפר סבא והוד השרון, ראש העין, הרצליה ורמת השרון
ירושלים - ירושלים, יהודה ושומרון, בית שמש
השפלה - ראשון לציון ונס- ציונה, רמלה לוד, רחובות, יבנה
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